Super Bowl XLII

No, I'm not a giant fan! I'm a heart broken Patriot! So, I'm not going to talk about "football" here! Instead, I would like to share some thoughts of mine about the Super Bowl Ads!

I've always known how popular Super Bowl is before I came to the States; however, here are some facts that I found out that totally amazed me!

• Attracts a worldwide audience of at least 90 million, 40% of them is female
• 30 seconds of commercial time for Super Bowl 2008 costs almost $ 2.7 million over$86,000/sec)
• Super Bowl XLII is expected to drive the purchase of about 2.4 million high-definition televisions
• People spend on food for game day is approximately $55 million
• What do they eat? 15,000 tons of chips, 4,000 tons of popcorn...and a lot more!
• Car accident rate increases 41% in the 4 hours after the super bowl

Wow~these numbers are huge, aren't they? Thus, if you have a deep pocket, why not take advantage of this great opportunity? There are not only some die hard football fans watching your ads, but also some people watch the game because they are waiting for those ads, which tend to be longer and funnier than usual. The targeted audience is obviously well defined and the ads are being paid extra attention on. There are even some TV shows dedicate to find out the best super bowl ads on the day after! Can't find any better opportunity, and that's why they costs $86,000/sec! Alright, let's have some fun with these ads!

Super Bowl XLII Ad Preview
There are some review of the ads in the past Super Bowl and some preview for this year here!


Top Ten Super Bowl XLII Ads
Here are some interesting ones, but there are others I think are better than these. Don't worry, you will see them after this one!


Alright, here are two of my favorite ads! The stone age people are so hilarious, and Yes, chubby people are funny! Omg, look at his serious face!!




Hope you enjoy them! Btw, I'm still sad from the lose...

Without Basketball, I'm nothing!

When I was a kid, I was crazy about baseball. However, there was once when I was still in elementary school, like usual, I played baseball with a bunch of friends of mine at a sports park. There was a guy, who just walked pass by, got hit directly on his nose by the home run that was hit by me.(At that time, I really didn't know I should be glad or scared!) His nose was bleeding like a hell, and got knocked down like a dead man immediately! Since then, I was forbidden to play baseball anymore. It was ridiculous, I know. (When I talked about this past with my mom after grown up, she was also confused why she would make that call) That's a sports park! I'd done nothing wrong, but anyway I couldn't play baseball anymore. Thanks for this stupid story, I had chance to get to know basketball!

I played school team in high school. My school didn't care about promoting sports that much, thus we didn't get much attention and supports as a result. However, we were still so passionate about basketball, and participated in all kinds of tournaments although throughout my high school life, we didn't win any single title. After getting into college, I joined the department basketball team. The main tournament for us was NBAC, National Business Administration Cup, which was a tournament, held once a year for the Business Administration department from every university in Taiwan. My bachelor degree was in Business Administration, which I could say is the most popular department in undergraduate level in Taiwan; therefore the competition was extremely intense since almost every school has B.A. department and every B.A. department has a team. Fortunately and unexpectedly, in my second year in this team, we got the national championship of NBAC, and I was so proud to be one of the starting five as a sophomore. Afterward, we also got a couple of different titles from several tournaments. Actually, I was never a really professional basketball player; however, playing basketball gave me a lot more than I could imagine of. It gave me confidence, friends, and much more in mental and physical. Although I am not playing that much like before now, basketball still plays a very important role inside my soul!

NBA...before I came to U.S., I never knew that there's one day I could watch the game in the stadium. Watching a NBA game in the stadium was always my dream as a life-long basketball fan! However, after I got here last year, Boston Celtics' performance just couldn't be any worse. I was so disappointed with being in a city having a team like that at that time. Who knows...this season, Celtics turned out to be the most possible team to achieve the title due to the recruit of Kevin Garnett and Ray Allen. After Red Sox's Champion in 2007 and Patriot's for sure 19-0 two days later, I hope Celtics could be the third professional team in Boston acquiring the Championship!! What an achievement it could be! Now, I'm so proud and feeling so lucky to be a part of this city!!