Sunday, February 17, 2008

Your pizza tracker!

Here’s my experience about how Internet offered corporation some innovative ideas that can change people’s purchasing experience.

Two weeks ago, it was Chinese New Year, a bunch of my friends and I were gathering together celebrating it with "pizza and fried chickens"...ha~ very not Chinese! Everybody was too lazy to cook. We ordered for delivery for two big pizzas, and guess how much time we were waiting for it? TWO hours! Their only guarantee was the waiting wouldn't be less than 2 hours. Well, that was not even Super bowl night, and 2 hours waiting was ridiculous, no matter how good that pizza was.

Last Thursday, I felt like having some pizza again, and it was around 11 pm. I was wondering where I could get them. I saw the ads of Domino's and thought why not give it a try! Since I didn’t have their phone number, so I went to their website to look for it. When I opened the page, I saw only two lines: You got 30 minutes. Order Online Now! First, 30 minutes was impressive for me after that 2 hours waiting experience; and second, I'd never tried to older any food online before, so I thought it would be fun to play with it. The process was easy and what impressed me the most was its pizza tracker that showed up after I placed the order. Like you track your parcel with FedEx, you could track your pizza from order placing until it’s delivered. It even tells you the deliver guy’s name! I thought it must be some set up program to fool me; however, about 10 minutes after the tracker turned to delivery process, Leobino, my deliver guy rang my bell. It’s real and it’s awesome! I enjoyed the process and having fun with this online pizza tracker system. I did receive my pizza within 30 minutes and didn’t even feel like I waited for that long cuz I was having fun watching the tracker!

The same business, the same service; however, totally different shopping experience for customers with the innovative technology that Internet is able to offer. Well, the process impressed me a lot, but Domino is still Domino, the pizza sucks!

No comments: