Monday, February 4, 2008

Super Bowl XLII

No, I'm not a giant fan! I'm a heart broken Patriot! So, I'm not going to talk about "football" here! Instead, I would like to share some thoughts of mine about the Super Bowl Ads!

I've always known how popular Super Bowl is before I came to the States; however, here are some facts that I found out that totally amazed me!

  • Attracts a worldwide audience of at least 90 million, 40% of them is female
  • 30 seconds of commercial time for Super Bowl 2008 costs almost $ 2.7 million over$86,000/sec)
  • Super Bowl XLII is expected to drive the purchase of about 2.4 million high-definition televisions
  • People spend on food for game day is approximately $55 million
  • What do they eat? 15,000 tons of chips, 4,000 tons of popcorn...and a lot more!
  • Car accident rate increases 41% in the 4 hours after the super bowl

Wow~these numbers are huge, aren't they? Thus, if you have a deep pocket, why not take advantage of this great opportunity? There are not only some die hard football fans watching your ads, but also some people watch the game because they are waiting for those ads, which tend to be longer and funnier than usual. The targeted audience is obviously well defined and the ads are being paid extra attention on. There are even some TV shows dedicate to find out the best super bowl ads on the day after! Can't find any better opportunity, and that's why they costs $86,000/sec! Alright, let's have some fun with these ads!

Super Bowl XLII Ad Preview
There are some review of the ads in the past Super Bowl and some preview for this year here!


Top Ten Super Bowl XLII Ads
Here are some interesting ones, but there are others I think are better than these. Don't worry, you will see them after this one!


Alright, here are two of my favorite ads! The stone age people are so hilarious, and Yes, chubby people are funny! Omg, look at his serious face!!




Hope you enjoy them! Btw, I'm still sad from the lose...

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